Every March, Women’s History Month shines a spotlight on the achievements of women who have shaped industries, communities and future generations. In residential construction, women continue to make a powerful impact on jobsites, in boardrooms and beyond through the knowledge they share.

With titles published by NAHB BuilderBooks, accomplished women are helping industry professionals grow their businesses, strengthen leadership skills and address workforce challenges. These authors are also members of the NAHB Professional Women in Building Council (PWB), demonstrating their commitment to advancing both the industry and the next generation of leaders.

From workforce development to financial management, these five authors are equipping builders and business owners with practical tools to succeed.

Inspiring the Next Generation of Builders

Mollie Elkman is helping change perceptions about careers in construction through her children’s book, The House That She Built.

As one of BuilderBooks’ best sellers, it introduces young readers to the many opportunities within the building industry and celebrates the women who helped build a real home from the ground up. Through an engaging story and vibrant illustrations, Elkman highlights the wide range of skilled professionals who contribute to home building. The message is clear: the future of construction is diverse and there is a place for everyone.

Harnessing Technology for Smarter Building

Artificial intelligence is transforming industries around the world and residential construction is no exception. In AI in Residential Construction: A Blueprint for Lasting Impact and Success, Grace Mase explores how builders can use AI to improve efficiency, streamline operations and make better data-driven decisions.

Mase provides practical insights into how companies can implement AI tools that strengthen profitability while preparing their businesses for the future of construction.

Turning Social Media into a Sales Tool

Marketing has evolved dramatically in the digital age, and Carol Morgan helps industry professionals navigate that landscape in Social Media Marketing for Your Business, Second Edition.

Morgan’s book offers clear strategies for using social media platforms to connect with home buyers, build brand awareness and ultimately sell more homes. With practical tips and real-world examples, the book helps builders and new construction residential marketers develop a social media presence that supports business growth.

Mastering the Financial Side of Construction

Strong financial management is essential for any successful building business. In Accounting & Financial Management for Residential Construction, Sixth Edition, Emma Shinn delivers a comprehensive guide to understanding industry financial fundamentals.

The book breaks down complex accounting concepts into practical guidance that builders can use to improve profitability, manage cash flow and make informed business decisions.

Leadership That Breaks Barriers

Leadership in construction requires resilience, confidence and vision. Tammie Ross shares lessons from her career in a trio of BuilderBooks titles designed to help professionals lead with purpose.

In Breaking Ground, Breaking Glass Ceilings: A Guide for Finding Success in Male-Dominated Industries, Ross offers guidance for navigating and thriving in fields where women have historically been underrepresented.

Her additional books, Frameworks for BOLD Leadership: Blueprints to Build Trust, Teams and Legacy and Frameworks for BOLD Leadership Companion Workbook, provide actionable leadership strategies that help professionals strengthen teams, build trust and create a lasting impact within their organizations.

Continuing the Legacy

The construction industry thrives through knowledge sharing and when new leaders are encouraged to grow. Through their work with BuilderBooks, these authors are helping builders run stronger companies, develop effective leaders and inspire future generations to pursue careers in home building.

This Women’s History Month, their contributions serve as a reminder that women are not only shaping the future of construction, they are also writing the blueprint for it.